How to Survive Your First Security Questionnaire

What B2B startups need to know before they open that spreadsheet.

Index

Why You're Being Asked This

You're being invited to a procurement portal, asked to fill in a spreadsheet, or both. The company you're selling to needs to prove you're not going to be the reason they end up on the news. Either they handle sensitive data, serve regulated industries, or one of their clients does. You're in their supply chain now.

This is risk mitigation. It's standard for any B2B product handling data, infrastructure, or user identities.

The Format (and How to Handle It)

Most security questionnaires arrive in one of these forms:

Your answers should be short, honest, and repeatable. Use existing policies or evidence where possible. Don’t invent processes you don’t have. They’ll know.

What You Need to Cover

Expect to be asked about the following areas:

These topics map to common standards like ISO 27001, SOC 2, and NIST 800-53, but most clients just want to see you take things seriously and be able to prove it if needed.

What You Can Safely Postpone

Not everything needs to be implemented immediately. You can usually delay:

As long as you can show good intent and a roadmap, you're still in the game.

What You Should Not Ignore

Some things will kill the deal or delay it indefinitely:

These are basics. They will be deal blockers if you're aiming to work with any serious client.

When to Bring in Help

If your deal is large, time sensitive, or you’re being asked for evidence you don’t have, don’t waste cycles guessing. Get a specialist to either: