What B2B startups need to know before they open that spreadsheet.
You're being invited to a procurement portal, asked to fill in a spreadsheet, or both. The company you're selling to needs to prove you're not going to be the reason they end up on the news. Either they handle sensitive data, serve regulated industries, or one of their clients does. You're in their supply chain now.
This is risk mitigation. It's standard for any B2B product handling data, infrastructure, or user identities.
Most security questionnaires arrive in one of these forms:
Your answers should be short, honest, and repeatable. Use existing policies or evidence where possible. Don’t invent processes you don’t have. They’ll know.
Expect to be asked about the following areas:
These topics map to common standards like ISO 27001, SOC 2, and NIST 800-53, but most clients just want to see you take things seriously and be able to prove it if needed.
Not everything needs to be implemented immediately. You can usually delay:
As long as you can show good intent and a roadmap, you're still in the game.
Some things will kill the deal or delay it indefinitely:
These are basics. They will be deal blockers if you're aiming to work with any serious client.
If your deal is large, time sensitive, or you’re being asked for evidence you don’t have, don’t waste cycles guessing. Get a specialist to either: